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Archive for the ‘Marketing & Advertising’ Category

3 Ways That Leaders Can Foster Creativity While Working Remote

By: Sarah Musgrove, Co-Founder of The Bench   With scientists and public-health experts telling us that we should only return to the office in waves, we know the workplace won’t start to look like it did in January 2020 for at least a year. This begs the question… As creative professionals, is it really necessary to be in the same room together, or can we still produce high-quality, creative work at a distance? I believe that with the right agency leadership and structure, creativity can still flourish while people work from home. Here are 3 ways to help your teams […]

Top 5 2020 Digital Trends

Top 5 2020 Digitial Trends By: Dana Bakich, Positive Equation   Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data than ever before about our engagements and behaviors. Social data is the world’s largest business intelligence database. There’s a lot to be said about the future of social media and digital marketing. After working […]

How Technology Has Changed Marketing

How technology has changed marketing

Technology: Friend or Foe? By: Sarah Musgrove (Previously Posted on October 31, 2018)   Hopefully, by now, everyone has read Frenemies by Ken Auletta. The book addresses the epic disruption that all of us in the $2 trillion global advertising and marketing industry is experiencing. The CliffsNotes would say Auletta drives home that technology has changed EVERYTHING for the marketing industry.   I would argue the most impactful way technology has changed marketing is that it has forced a level of transparency between client and agency. It has pulled back the curtain. For any agency that does not exercise humanity’s favorite adage, […]