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Archive for the ‘Marketing & Advertising’ Category

Part 2: The Current Climate of Marketing & Advertising in 2020

In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model.  Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from. Since we are still in the midst of the pandemic, we do not tons of measurable data but here are the 2 main trends I am observing given the lessons of […]

Where do we go from here? Part 1: A Brief History Lesson

Where do we go from here?  By: Sarah Musgrove Who is this series for? For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last six months curious to know if we would recommend they go freelance, what advice we have to offer, and where we think the industry is headed – this series is for you. In this several part series, Where do we go from here?, I will share my perspective on where the industry is headed and who should be considering freelance. Part 1 explores […]

3 Ways That Leaders Can Foster Creativity While Working Remote

By: Sarah Musgrove, Co-Founder of The Bench   With scientists and public-health experts telling us that we should only return to the office in waves, we know the workplace won’t start to look like it did in January 2020 for at least a year. This begs the question… As creative professionals, is it really necessary to be in the same room together, or can we still produce high-quality, creative work at a distance? I believe that with the right agency leadership and structure, creativity can still flourish while people work from home. Here are 3 ways to help your teams […]

Top 5 2020 Digital Trends

Top 5 2020 Digitial Trends By: Dana Bakich, Positive Equation   Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data than ever before about our engagements and behaviors. Social data is the world’s largest business intelligence database. There’s a lot to be said about the future of social media and digital marketing. After working […]

How Technology Has Changed Marketing

How technology has changed marketing

Technology: Friend or Foe? By: Sarah Musgrove (Previously Posted on October 31, 2018)   Hopefully, by now, everyone has read Frenemies by Ken Auletta. The book addresses the epic disruption that all of us in the $2 trillion global advertising and marketing industry is experiencing. The CliffsNotes would say Auletta drives home that technology has changed EVERYTHING for the marketing industry.   I would argue the most impactful way technology has changed marketing is that it has forced a level of transparency between client and agency. It has pulled back the curtain. For any agency that does not exercise humanity’s favorite adage, […]