Marketing & Advertising Archives • The Bench

Archive for the ‘Marketing & Advertising’ Category

3 Tips: How to Pick the Right Fractional Talent | By Jennifer Houston

Throughout the pandemic, we have seen the way people work to change. Brands and agencies are seeing that you don’t need the big expensive office space and it might be a challenge to fill it even if you have it. Employees are saving 2-3hrs a day by not commuting in LA traffic and have proven that remote does not mean a sacrifice in quality of work. While employers are seeing potential cost savings in overhead. The need for fractional talent is also on the rise; not all jobs are 40 hours a week, 52 weeks a year. With more and […]

Part 3: Rebuilding the Marketing and Advertising Industry

Part 3: Rebuilding the Marketing and Advertising Industry By: Sarah Musgrove The global pandemic has created a time of uncertainty. The marketing and advertising industry has experienced vast economic strain on par with, if not more severe than, the Great Recession of 2008. For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last several months curious where we think the industry is headed – this Where Do We Go From Here? series is for you. Part 1 – A Brief History Lesson Part 2 – The Current […]

What I’ve Learned from Forcing Myself to Wear Pants

“Looks like I picked the wrong week to stop sniffing glue.” – Lloyd Bridges in “Airplane!” We’re hearing a lot about how important it is to maintain a routine. In these crazy times, big picture thinking is what will save us, but it’s the little things that will keep us sane. For example, I’ve made a commitment to wearing pants every day between the hours of 9 am and 4 pm. I know that doesn’t sound like a big deal, but to me, it’s a way of tethering myself to the outside world. The immediate benefit is that I maintain […]

There is a control filp coming, are you ready?

HOW MANY OF YOU HAVE BEEN HERE BEFORE? You see a job online that you just know you qualify for. You run home, re-work your resume and cover letter, figuring out clever ways to make yourself standout. Then it’s the waiting game. Great news! You have made it to the in-person interview round. Hurry up and wait! Then it’s another 2 interviews, meeting 10’s of different department heads to make sure you are a good culture fit. Finally, if you are the “chosen one”, 8-10 weeks later, you’ll receive the offer letter. The negotiations go back and forth a few times […]

Part 2: The Current Climate of Marketing & Advertising in 2020

In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model. Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from. Since we are still in the midst of the pandemic, we do not tons of measurable data but here are the 2 main trends I am observing given the lessons of […]

Where do we go from here? Part 1: A Brief History Lesson

Where do we go from here? By: Sarah Musgrove Who is this series for? For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last six months curious to know if we would recommend they go freelance, what advice we have to offer, and where we think the industry is headed – this series is for you. In this several part series, Where do we go from here?, I will share my perspective on where the industry is headed and who should be considering freelance. Part 1 explores […]

3 Ways That Leaders Can Foster Creativity While Working Remote

By: Sarah Musgrove, Co-Founder of The Bench With scientists and public-health experts telling us that we should only return to the office in waves, we know the workplace won’t start to look like it did in January 2020 for at least a year. This begs the question… As creative professionals, is it really necessary to be in the same room together, or can we still produce high-quality, creative work at a distance? I believe that with the right agency leadership and structure, creativity can still flourish while people work from home. Here are 3 ways to help your teams […]

How Technology Has Changed Marketing

Technology: Friend or Foe? By: Sarah Musgrove (Previously Posted on October 31, 2018) Hopefully, by now, everyone has read Frenemies by Ken Auletta. The book addresses the epic disruption that all of us in the $2 trillion global advertising and marketing industry is experiencing. The CliffsNotes would say Auletta drives home that technology has changed EVERYTHING for the marketing industry. I would argue the most impactful way technology has changed marketing is that it has forced a level of transparency between client and agency. It has pulled back the curtain. For any agency that does not exercise humanity’s favorite adage, […]