The Bench partners with LA84 Foundation, Play Equity Fund, and LASEC to expand access to sport and celebrate Los Angeles as a global hub for athletic excellence. From Girls Play Day to the upcoming World Cup Community Series, we create inclusive experiences that empower youth, develop local leaders, and unite communities through the power of play.

Since 2022, The Bench has partnered with Nike Los Angeles’ Holistic Fitness team to bring community-driven fitness experiences to life, culminating in the Metcon 10 campaign that helped women transform stress into strength. Through immersive gym activations, curated seeding, and digital storytelling, we helped Nike celebrate LA’s diverse fitness culture and empower women to own their victories in every space they move.

Nike Basketball partnered with The Bench to elevate the Los Angeles basketball scene through powerful community-driven experiences like LA Don’t Play, inspiring young athletes both on and off the court. From mindfulness training with Kobe Bryant’s coach to immersive events around LA’s biggest rivalries, The Bench helped Nike invest in the city’s basketball culture from every angle.

Nike had the vision – we handled the rest. Go behind the scenes of the Nike Victory Relay.