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News and thoughts from the bench

How to Evolve Your Agency for a Healthier Financial Future

Posted on: November 11th, 2022 by Sarah Musgrove / Marketing & Advertising

Agency life has shifted dramatically in the last 2 years since the pandemic. Did it take your company by surprise? Even 2 years into changes like remote working, some agencies, and employees are still getting blindsided by constant changes...

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Fostering Creativity While Working Remote V2

Posted on: November 11th, 2022 by Sarah Musgrove / Marketing & Advertising

With scientists and public-health experts telling us that we should only return to the office in waves, we know the workplace won’t start to look like it did in January 2020 for at least a year. This begs the question: As creative professionals, is it really necessary to be in the same room together, or can we still produce high-quality work at a distance?...

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Calculating Your Freelancer Rate

Posted on: September 27th, 2022 by Sarah Musgrove & Renee Cohen / Marketing & Advertising

The objective here is to calculate how to keep your current lifestyle while working as a freelancer. To compare apples to apples, create a spreadsheet with all expenses you incur throughout the year. Keep in mind the following...

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Welcome to the bench

Posted on: September 21st, 2022 by Sarah Musgrove / Our Company

the bench was created as a way to break the mold from traditional marketing agencies. Our founders, noticed issues with broken processes, sub-optimal business structures, and a growing disconnect between their own values and the values supported by the agency system. They found the need to create a true balance between quality of work and quality of life...

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Where Do We Go From Here? Part 1: A Brief History Lesson

Posted on: March 8th, 2022 by Sarah Musgrove / Marketing & Advertising

For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last six months curious to know if we would recommend they go freelance, what advice we have to offer, and where we think the industry is headed – this series is for you. In this several part series, Where do we go from here?, I will share my perspective on where the industry...

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