News and thoughts from the bench

Part 2: The Current Climate of Marketing & Advertising in 2020

Posted on: March 8th, 2022 by the bench / Marketing & Advertising

In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model. Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from...

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Celebrating Two Years

Posted on: March 7th, 2022 by the bench / Our Company

History of The Bench By Jennifer Houston and Sarah Musgrove How it all began. On a rainy morning in January of 2018, ex-coworkers Jennifer Houston and Sarah Musgrove met for coffee overlooking the Pacific Ocean in Hermosa Beach, California. Jenn and Sarah met four years earlier while both working for an experiential marketing agency in Los Angeles. Throughout this meeting, both Houston and Musgrove swapped war stories of how the eco-system between the agency...

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Part 3: Rebuilding the Marketing and Advertising Industry

Posted on: March 7th, 2022 by Sarah Musgrove / Marketing & Advertising

The global pandemic has created a time of uncertainty. The marketing and advertising industry has experienced vast economic strain on par with, if not more severe than, the Great Recession of 2008. For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last several months curious where we think the industry is headed...

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Top 5 2020 Digital Trends

Posted on: March 7th, 2022 by Dana Bakich / Guest Posts

Over the past couple of years, we’ve started to see a big transformation in how social media is utilized. With more people and brands online than ever before, the demand for our attention as consumers, donors, and brand advocates becomes harder and harder to attract and retain. With more people online, there’s also more data than ever before about our engagements and behaviors. Social data is the world’s largest business intelligence database...

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