Varonis, one of the world’s leading international cybersecurity companies, hired redpepper to create a fully integrated marketing campaign to build brand awareness in the Boston area. redpepper, a full-service strategy and creative agency, had all aspects of execution covered in-house except for the experiential component, so they called on us to bring the campaign to life for ten days in Boston.
The Bench transformed redpepper’s big idea, that dogs can be a lot like data, into a hands-on experience for CISOs (chief information security officers) dubbed Varonis Park. For 10 days, CISOs got to come learn about Varonis’s product offerings while playing with adoptable puppies at Varonis Park.
Together, we proved that Varonis’ data security platform is the next best thing to a digital Rottweiler, and 10 puppies found their forever home in the process.
