There’s nothing like a hard workout to help you prepare for a hard race. That was the thinking behind the Nike Hard AF Workout, a high-energy training experience held in the weeks leading up to the Nike After Dark Tour in LA.
Nike tapped us to bring the workout to life by managing both pre-event planning and on-the-ground logistics. Not only did we scout the perfect location on the roof of Skylight Row parking garage, we also sourced vendors, managed check-ins and built out a full post-workout recovery lounge.
Over 500 participants showed up for the event – and left feeling strong, confident and ready to crush 13.1 miles on race day.
