To honor the resilience of local students after the devastating LA fires, Nike decided to host a pep rally of epic proportions. Aptly named The Assembly, the event brought together over 4,000 students from the Pasadena and Altadena school districts for a private concert experience.
That’s a lot of kids to transport, especially during school hours. The Bench handled all travel logistics, from collecting waivers to sourcing over 120 certified Coach busses from across multiple states. We also worked closely with the school districts to ensure that every student was safe and accounted for during loading and transport to and from the event.
In a note of gratitude, one assistant principal wrote, “Thank you for all the hours and dedication you poured into coordinating this event. It was a once-in-a-lifetime experience for our students.”
