Since 2022, The Bench has partnered with Nike’s North America Brand Retail team to bring Nike Run Club to life across the US, creating consistent, community-driven experiences that inspire runners of all levels. Working alongside the Retail team, The Bench has developed creative strategies and weekly runs that have grown in attendance from 20 to over 150 runners, strengthened local communities, deepened loyal brand connection, and created lasting friendships.
From concept through execution, our team leads creative, production, logistics, and storytelling, ensuring every Run Club moment feels elevated, energizing, and aligned with the brand and VC for each elevated moment.
Key Activations
• Weekly Nike Run Clubs (2022–Present)
• BOLDERBoulder 2024
• Nike Wellness Walks with Motiva 2024
• Global Running Day 2024
• Nike Run Club Rebrand 2024
• South Congress Member Night 2025
• UT South Congress Run 2025
As Nike shows up for their athletes, The Bench leads every activation and weekly run to feel intentional, energizing, and true to the Nike running brand.
