How do you connect more State Farm agents with their communities? With a personalized bobblehead, that’s how.
In 2022, our client partner Infinity Marketing Team (IMT) launched an ambitious lead generation program for State Farm Insurance: the Good Neighbor Crew Bobblehead YOU! Tour. Each year, 20 Bobblehead YOU! activation teams crisscross the nation, hosting pop-up events at sporting events, concerts, festivals and more.
With well over 1,000 event days and 39 cities to cover, IMT needed someone to hire and manage a robust team of field market staffers. That’s where The Bench came in. Acting as a seamless extension of IMT, we recruited and onboarded over 200 contractors to provide hands-on support across event sites. Once the program was up and running, we also provided substantial oversight, efficiently managing both people and payments.
Last year alone, the program generated record-setting leads and won multiple industry awards for excellence in marketing. IMT was quick to thank us for contributing to their success.
“The Bench has been an indispensable part of our team,” said an IMT senior account manager. “We trust them with the critical functions they manage, and their commitment to our success has made them a partner we can count on year after year.”
