The Nike Shakeout Run was short pre-race run designed to help athletes loosen up, find their stride, and connect with other runners on the day before the LA Marathon. Nike tapped The Bench to fully plan, produce and execute the Shakeout Run experience so that every detail felt elevated and on brand. Our responsibilities included:
•Designing and producing all creative for registration and promotional touchpoints
•Handling all event production, creative installations, and vendor logistics
•Creating branded moments through photo ops and premium swag
•Ensuring a safe and seamless experience for over 800 runners
Our strong relationships with the City of LA allowed us to efficiently navigate permitting and road closures – no small feat the day before a major citywide marathon. Working closely with our permitting partners, we ensured that every logistical hurdle was handled long before runners laced up.
The Shakeout Run proved once again that when Nike shows up for athletes, The Bench is right there to deliver on their vision.
