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Archive for the ‘Our Company’ Category

Celebrating Two Years

History of The Bench By Jennifer Houston and Sarah Musgrove   How it all began. On a rainy morning in January of 2018, ex-coworkers Jennifer Houston and Sarah Musgrove met for coffee overlooking the Pacific Ocean in Hermosa Beach, California. Jenn and Sarah met four years earlier while both working for an experiential marketing agency in Los Angeles.  Throughout this meeting, both Houston and Musgrove swapped war stories of how the eco-system between the agency | brand relationship was breaking down, they shared their experiences of burn out, layoff’s, low margins, the inability to never say no, missed vacations, loss […]

The Future of Agency Life is Here. Were You Prepared?

Infographic - The Future of Agency Life

How to Evolve Your Agency for a Healthier Financial Future in 2020. By: Jennifer Houston & Sarah Musgrove   Q1 redundancies. Remote working. The future of agency life is here, were you prepared? Agency leadership: how many of your full-time staff do you feel are working 40 hours a week, 48 weeks a year? How many are perfectly paired based on expertise for each job that comes in? What if there was a way for you to cut overhead while delivering smarter, more creative work? Would you be in? Agency staffers: Were you just laid off? Did you move to a freelance […]

A New Agency Model is Born

By: Sarah Musgrove   In January of 2018, Jenn and I reconnected. It was in that coffee meeting, literally sitting on a bench in Hermosa Beach, that we both started fantasizing about fixing the broken agency model. We wanted an agency model where everyone wins. One coffee turned into several and each time we left with the same task, to socialize this idea to people in the industry and see if we were on to something. Jay Lenstrom, former global Omnicom CEO was one of these trusted individuals. After hearing the concept for the company, he abruptly pulled over and […]