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A New Agency Model is Born

By: Sarah Musgrove   In January of 2018, Jenn and I reconnected. It was in that coffee meeting, literally sitting on a bench in Hermosa Beach, that we both started fantasizing about fixing the broken agency model. We wanted an agency model where everyone wins. One coffee turned into several and each time we left with the same task, to socialize this idea to people in the industry and see if we were on to something. Jay Lenstrom, former global Omnicom CEO was one of these trusted individuals. After hearing the concept for the company, he abruptly pulled over and […]