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Posts Tagged ‘Where do we go from here?’

Part 3: Rebuilding the Marketing and Advertising Industry

Part 3: Rebuilding the Marketing and Advertising Industry By: Sarah Musgrove The global pandemic has created a time of uncertainty. The marketing and advertising industry has experienced vast economic strain on par with, if not more severe than, the Great Recession of 2008. For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last several months curious where we think the industry is headed – this Where Do We Go From Here? series is for you. Part 1 – A Brief History Lesson Part 2 – The Current […]

Part 2: The Current Climate of Marketing & Advertising in 2020

In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model.  Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from. Since we are still in the midst of the pandemic, we do not tons of measurable data but here are the 2 main trends I am observing given the lessons of […]

Where do we go from here? Part 1: A Brief History Lesson

Where do we go from here?  By: Sarah Musgrove Who is this series for? For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last six months curious to know if we would recommend they go freelance, what advice we have to offer, and where we think the industry is headed – this series is for you. In this several part series, Where do we go from here?, I will share my perspective on where the industry is headed and who should be considering freelance. Part 1 explores […]