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Posts Tagged ‘New Agency Model’

Part 3: Rebuilding the Marketing and Advertising Industry

Part 3: Rebuilding the Marketing and Advertising Industry By: Sarah Musgrove The global pandemic has created a time of uncertainty. The marketing and advertising industry has experienced vast economic strain on par with, if not more severe than, the Great Recession of 2008. For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last several months curious where we think the industry is headed – this Where Do We Go From Here? series is for you. Part 1 – A Brief History Lesson Part 2 – The Current […]

3 Ways That Leaders Can Foster Creativity While Working Remote

By: Sarah Musgrove, Co-Founder of The Bench   With scientists and public-health experts telling us that we should only return to the office in waves, we know the workplace won’t start to look like it did in January 2020 for at least a year. This begs the question… As creative professionals, is it really necessary to be in the same room together, or can we still produce high-quality, creative work at a distance? I believe that with the right agency leadership and structure, creativity can still flourish while people work from home. Here are 3 ways to help your teams […]

The Future of Agency Life is Here. Were You Prepared?

Infographic - The Future of Agency Life

How to Evolve Your Agency for a Healthier Financial Future in 2020. By: Jennifer Houston & Sarah Musgrove   Q1 redundancies. Remote working. The future of agency life is here, were you prepared? Agency leadership: how many of your full-time staff do you feel are working 40 hours a week, 48 weeks a year? How many are perfectly paired based on expertise for each job that comes in? What if there was a way for you to cut overhead while delivering smarter, more creative work? Would you be in? Agency staffers: Were you just laid off? Did you move to a freelance […]

A New Agency Model is Born

By: Sarah Musgrove   In January of 2018, Jenn and I reconnected. It was in that coffee meeting, literally sitting on a bench in Hermosa Beach, that we both started fantasizing about fixing the broken agency model. We wanted an agency model where everyone wins. One coffee turned into several and each time we left with the same task, to socialize this idea to people in the industry and see if we were on to something. Jay Lenstrom, former global Omnicom CEO was one of these trusted individuals. After hearing the concept for the company, he abruptly pulled over and […]