The Bench Logo

Archive for September, 2020

Part 2: The Current Climate of Marketing & Advertising in 2020

In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model.  Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from. Since we are still in the midst of the pandemic, we do not tons of measurable data but here are the 2 main trends I am observing given the lessons of […]

Where do we go from here? Part 1: A Brief History Lesson

Where do we go from here?  By: Sarah Musgrove Who is this series for? For all of the college students, recent grads, and members of the marketing and advertising industry who have reached out over the last six months curious to know if we would recommend they go freelance, what advice we have to offer, and where we think the industry is headed – this series is for you. In this several part series, Where do we go from here?, I will share my perspective on where the industry is headed and who should be considering freelance. Part 1 explores […]