In Part 1 of the Where Do We Go From Here? Series we started from the beginning and explore the history of the agency model. Next, we will explore the current climate of the marketing and advertising industry and what trends to pay attention to. Marketing & Advertising Trends During Crisis The Great Recession of 2008 is the closest thing to the current climate we can draw learnings from. Since we are still in the midst of the pandemic, we do not tons of measurable data but here are the 2 main trends I am observing given the lessons of […]