March 2020 • The Bench

Archive for March, 2020

How Technology Has Changed Marketing

Technology: Friend or Foe? By: Sarah Musgrove (Previously Posted on October 31, 2018) Hopefully, by now, everyone has read Frenemies by Ken Auletta. The book addresses the epic disruption that all of us in the $2 trillion global advertising and marketing industry is experiencing. The CliffsNotes would say Auletta drives home that technology has changed EVERYTHING for the marketing industry. I would argue the most impactful way technology has changed marketing is that it has forced a level of transparency between client and agency. It has pulled back the curtain. For any agency that does not exercise humanity’s favorite adage, […]

The Future of Agency Life is Here. Were You Prepared?

How to Evolve Your Agency for a Healthier Financial Future in 2020. By: Jennifer Houston & Sarah Musgrove Q1 redundancies. Remote working. The future of agency life is here, were you prepared? Agency leadership: how many of your full-time staff do you feel are working 40 hours a week, 48 weeks a year? How many are perfectly paired based on expertise for each job that comes in? What if there was a way for you to cut overhead while delivering smarter, more creative work? Would you be in? Agency staffers: Were you just laid off? Did you move to a freelance […]

A New Agency Model is Born

By: Sarah Musgrove In January of 2018, Jenn and I reconnected. It was in that coffee meeting, literally sitting on a bench in Hermosa Beach, that we both started fantasizing about fixing the broken agency model. We wanted an agency model where everyone wins. One coffee turned into several and each time we left with the same task, to socialize this idea to people in the industry and see if we were on to something. Jay Lenstrom, former global Omnicom CEO was one of these trusted individuals. After hearing the concept for the company, he abruptly pulled over and […]