The Future is Freelance

The marketing agency of your dreams is hiring!

You labor over your resume and cover letter, trying to find clever ways to standout and make sure every element of the job description is addressed within your past work experience.

You make it to the first round, a phone interview with HR. You make it to the second round, an in-person interview with the hiring manager and several meetings with your potential teammates. You make it to the third round, a dozen meetings with different department heads to make sure you are a good culture fit.

Ten weeks after you submitted your application, the HR Director calls with good news. They are extending you an offer.

After some negotiation, they meet you in the middle and you officially have a signed employment letter. Congratulations, you got your dream job!

Now what?

The truth of the matter is, these new hires dive right into the deep-end of #agencylife.

Through the years of consulting for agencies, I have encountered consistent complaints. Employees report long hours, burn out, a lack of collaboration, and denied vacations.

No wonder, 43% of the modern workforce will be freelance by 2020, according a recent NASDAQ article about the gig economy. Today’s workers don’t want to be confined to a specific client list or category. They want freedom to set their own schedules, work on projects they feel passionate about, and work with people they like, respect and trust.

Brain drain is a real problem for marketing agencies. That issue is further complicated by the change in how brands are awarding business. “Agency of record” wins are in the rear-view mirror, replaced by project-to-project based wins. As a result, the days of large creative and production departments are also ending.

How do agencies compete in this cutthroat world of cost savings, just in time projects, and fleeing talent?

Having a deep freelance bench. It’s the only way to stay competitive, insert fresh thinking, avoid high performer burn out, and keep overhead low in slow months.

As projects and budgets get smaller and quality talent is harder to bring in full-time, I truly feel this is how small to mid-size agencies, in particular, will survive this shift.

The Future is Freelance and it is a win for everyone.